KASIKORNBANK (KBank) has highlighted its success in advancing the K-Strategy 3+1 & P, while strengthening its “Customer Strategy”, enhancing operational efficiency and maintaining prudent and comprehensive risk management to strengthen business foundations and build on its leadership in core businesses. Through financial solutions and services tailored to customers’ needs and grounded in customer insights, the Bank has maintained leadership in digital banking, wealth management, while delivering a scamless experience for both retail customers and business owners. KBank continues to drive innovation in payments, deliver end-to-end transaction services, and develop industry-specific solutions. By combining the capabilities of its people with technology, the Bank aims to enhance operational efficiency, create value for customers, and reinforce quality and sustainable growth over the long term.
Our goal is not merely business growth, but quality and sustainable growth alongside our customers.
Ms. Kattiya Indaravijaya, KBank Chief Executive Officer, said that amid a rapidly changing global landscape, the Bank’s goal is not merely to achieve business growth, but to grow with quality and sustainability alongside its customers. The Bank’s progress in implementing its K-Strategy 3+1 & P, while strengthening its “Customer Strategy”, reflects its commitment to enhancing customer care, improving operational efficiency, and maintaining disciplined and proactive risk management. These efforts are aimed at strengthening the Bank’s resilience and supporting sustainable growth over the long term.
Driving Thailand’s economy towards the future requires strong collaboration across all sectors under the “Team Thailand” approach to enhance productivity and competitiveness, while accelerating adaptation through technology and continuous capability development. As a leading financial institution, KBank is committed to standing alongside and supporting customers and all stakeholders in adapting to change, navigating challenges, seizing new opportunities, and achieving sustainable growth together.
The K-Strategy 3+1 & P, together with its “Customer Strategy”, are key drivers of the Bank’s strong performance and quality growth, enabling it to maintain its leadership in core businesses. KBank ranks No. 1 in digital payments, with a market share of approximately 30 percent and more than 24 million K PLUS users. It also leads in credit card spending, with a 19-percent market share, and continues to strengthen its wealth management leadership, with a 16-percent increase in Wealth customers. Additionally, the Bank ranks No. 1 in mutual fund assets under management, with a 22.6-percent market share, as well as in corporate bond underwriting. KBank also ranks No. 1 in Net Promoter Score (NPS) for both mobile banking and business owners.
The K-Strategy 3+1 & P comprises Reinvigorating Credit Performance, Scaling Capital-Lite Fee Income through Wealth and Payment Services, Strengthening and Pioneering Sales and Service Models to Deliver Value-Based Results, New Revenue Creation in the Medium and Long Term, and Elevating Productivity.
Empowering customers across every aspect of life and business by combining advanced technology with human expertise to deliver meaningful tailored solutions
Dr. Pipatpong Poshyanonda, KBank President, said that competition in today’s financial services industry has evolved beyond product offerings to focus on customer understanding, the quality of advice, and building long-term relationships based on trust. KBank therefore aims to combine advanced technology, data, and AI with human expertise to deliver solutions that precisely address customers’ needs, while ensuring security and creating genuine value.
More than 70 percent of employment in Thailand is generated by business owners, making them key drivers of the economy. The Bank aims to serve as a Trusted Advisor, supporting business owners in achieving sustainable growth amid intensifying competition and challenges. With a comprehensive understanding of customers’ businesses, the Bank offers a broad range of financial and beyond-banking solutions tailored to the specific needs of each business. These include end-to-end payment solutions, industry-specific solutions, business networking opportunities, and knowledge development through various training programs, such as K SME Care, which is now in its 27th consecutive cohort.
The Bank has also elevated its Wealth business towards becoming a “Lifelong Wealth Partnership,” serving customers across all segments and stages of life – from building and protecting wealth to transferring it to the next generation. Its Wealth customer base has expanded by 16 percent, while mutual fund assets under management (AUM) have increased by 8 percent. The Bank continues to enhance the customer experience by combining the capabilities of its people with technology, data, and AI to deliver services that closely match customers’ needs. It also places emphasis on building trust in the digital payments era by strengthening cybersecurity. In addition, the Bank continues to enhance K PLUS features to provide convenience, personalization, and trust & security. It has maintained No. 1 position in digital payments and remains Thailand’s leading mobile banking application in terms of number of users.
In adopting technology including AI, the Bank views AI not as a replacement for people, but as an important tool for augmenting employee capabilities, improving work efficiency, and creating service innovations. Meanwhile, trust, customer understanding, and human relationships will remain at the heart of financial services in the future.
Helping businesses seize opportunities from the new investment cycle while maintaining prudent risk management
Mr. Chongrak Rattanapian, KBank President, said that Thailand’s economy is showing signs of recovery, although growth remains uneven and uncertainty persists due to both domestic and external factors. The Baht’s direction and monetary policy continue to be influenced by global economic conditions, while interest rates are expected to remain at levels conducive to the recovery of Thailand’s economy, which is still fragile in certain sectors. One key factor to watch, however, is the next investment cycle, particularly foreign direct investment in digital industries, electronics, electric vehicles (EVs), data centers, and clean energy. These investments will present important opportunities to drive the economy going forward.
Against this backdrop, the Bank’s corporate business loans have grown by approximately 7 percent since the beginning of the year, making them a key driver of overall loan growth. The Bank remains focused on supporting quality growth in the business sector by selecting opportunities that offer appropriate risk-adjusted returns and sustainable profitability, while maintaining asset quality and exercising disciplined loan portfolio management. Its focus includes target industries aligned with government policies, businesses linked to foreign direct investment (FDI), and sustainability-related opportunities. Data centers, in particular, offer opportunities to support the development of related ecosystems, including industrial estates, construction businesses, electrical equipment, cooling systems, and network connectivity. The Bank stands ready to support these businesses with financial solutions, payment innovations, and comprehensive transaction services tailored to their specific needs. By connecting business opportunities both domestically and internationally, the Bank aims to strengthen customers’ competitiveness and help them overcome challenges in order to achieve stronger growth.
At the same time, the Bank continues to prioritize proactive, comprehensive, and disciplined risk management to safeguard its stability and help customers navigate uncertainty. In credit risk management, the Bank focuses on quality growth by selecting customers with strong potential, monitoring risks through its early warning signals system, and providing timely assistance to customers. To prevent digital fraud and mule accounts, the Bank continues to enhance its systems for detecting suspicious transactions to protect customers from falling victim to fraud, accelerate the handling of mule accounts, and continuously raise customer awareness. These efforts are complemented by strengthened governance and regulatory compliance, including anti-money laundering (AML), customer due diligence, cooperation with the authorities in tackling illicit financial activities, and compliance with the Bank of Thailand’s risk management criteria for cash-related transactions, including cash deposits, cash withdrawals, and currency exchange transactions (valued at Baht 5 million or more), including preparations for new regulatory requirements. In addition, the Bank places importance on managing operational, cybersecurity, and information technology risks, as well as market and liquidity risks. It also conducts stress testing and prepares contingency plans to safeguard financial stability, ensure business continuity, and maintain long-term resilience.
Strengthening capabilities to meet retail customers’ needs at every stage of life, while advancing digital leadership and sustainable finance
Mr. Rungruang Sukkirdkijpiboon, KBank President, said that amid intensifying competition in the financial sector and the emergence of virtual banks, which are expanding customers’ choices and enhancing their financial experiences, KBank aims to differentiate itself through a deep understanding of retail customers’ needs and by offering solutions tailored to every stage of life. This approach is designed to elevate customer care through seamlessly connected services that combine the Bank’s digital strengths with a smooth, personalized service experience.
The Bank aims to become an integral part of customers’ everyday lives, while addressing customers’ long-term financial goals, and support customers at every important stage of life with financial solutions tailored to their evolving needs by providing services that make transactions and spending easier, while offering products and services tailored to customers’ lifestyles and individual needs. The Bank also focuses on responsible, high-quality lending, maintaining and further strengthening relationships with existing high-potential customers, and adjusting its strategies in line with economic conditions. This includes enhancing its credit card offerings to better meet the needs of target customer segments, selecting relevant privileges and planning marketing activities tailored to each customer segment, with a focus on essential everyday spending. The Bank has maintained its No. 1 position in the credit card market in terms of card spending, with a 19% market share. The Bank also focuses on growing home loans among customers with strong potential, while enhancing sales and service efficiency. In addition, customers can express their interest in applying for a home loan through K PLUS, a convenient and fast channel. Customers with a payroll account with the Bank can receive a preliminary home loan application result within 15 minutes. At the same time, the Bank continues to expand access to credit through LINE BK, enabling underserved customers to obtain financing suited to their needs and repayment capacity, as well as providing customers with targeted assistance in line with government and Bank measures, with customers’ best interests as a priority.
Additionally, the Bank has expanded ESG lending to support the transition towards a low-carbon society, as the Bank views sustainability not merely as an option, but as a critical factor in enhancing business competitiveness and driving future growth, particularly access to markets, funding sources, and new business opportunities amid increasingly stringent environmental regulations. The Bank is committed to serving as a comprehensive partner in supporting customers’ transition to Net Zero, that address their needs through financing, advisory services, and carbon accounting solutions via KClimate 1.5. In parallel, the Bank is strengthening sustainability knowledge and developing sustainability leaders through the Net Zero CEO training program. These efforts aim to help customers adapt, capture new opportunities, enhance their business potential, and achieve sustainable growth. At present, the Bank has provided more than Baht 253 billion in cumulative sustainable finance and investment, with the aim of reaching Baht 400-500 billion by 2030.
In addition, the Bank is committed to strengthening relationships with both Thai customers and high-potential local businesses, while connecting markets across the region to build a Regional Financial Ecosystem. As a Regional Growth Partner, the Bank supports customers from establishing their businesses in Thailand through to regional expansion, while building a strong local customer base under the principles of quality growth, sustainable profitability, and prudent risk management.
Ms. Kattiya concluded that the Bank’s success is measured not only by its short-term performance, but also by its ability to create value and deliver sustainable growth over the long term. The Bank is therefore committed to maintaining its financial strength, operating with discipline, generating resilient returns, and building on its leadership in high-potential businesses. At the same time, the Bank continues to enhance its capabilities across digital, technology, and people to improve efficiency, agility, and readiness for change. Its key objective is to create meaningful value for all customers, shareholders, and stakeholders, while driving strong and sustainable growth together.