KASIKORN X Co., Ltd. (KX), a subsidiary of KASIKORN Business-Technology Group (KBTG), is elevating the digital financial experience with the launch of a new feature called “MeowDoo” on the MeowJot app. The feature transforms complex income and expense data into easy-to-understand, engaging, and actionable monthly summaries through the concept of monthly financial fortune-telling, combined with data analytics. It aims to help users better understand their spending behavior, while fostering financial discipline and promoting financial literacy among Thais.
Mr. Chetaphan Siridanupath, KBTG Managing Director,
said that building financial discipline in the digital era requires both “data and experience design” that genuinely connect with users. The “MeowDoo” feature was therefore developed to help users better understand their spending habits by analyzing their spending data and presenting it as a clear and easy-to-grasp overview. The information is delivered in the form of a “monthly financial fortune-telling experience” familiar to Thai users who enjoy astrology and fortune-reading, making personal finance more accessible and engaging. This feature also helps users recognize their spending patterns and encourages continuous monitoring and improvement of their financial behavior.
The “MeowDoo” feature presents monthly financial reports in an easy-to-understand and engaging format. Users receive three “cards” providing an in-depth reflection on spending behaviors, accompanied by explanations and visually appealing summary charts. In addition, a “crystal ball” shows possible financial scenarios for the upcoming month by connecting insights with important dates or life events, such as festivals, holidays, and other key occasions, helping users plan their finances more effectively.
The feature was developed based on the insight that many users have detailed expense data but lack tools to summarize and interpret the information in a practical way. The team therefore adopted a fun, interactive “Monthly Report” presentation format to help users clearly visualize their overall spending habits while encouraging frequent engagement with the app.
MeowJot is an automated expense-tracking application that utilizes technology to aggregate, analyze, and categorize expense data. It supports e-slips from 20 leading financial and banking applications in Thailand, with comprehensive credit card transaction recording. Currently, MeowJot boasts more than 600,000 users and plans to continuously develop new features to meet a wider range of user needs, reflecting its role as a tool that makes financial management and planning simple and accessible for modern consumers.
Interested individuals can download the MeowJot app on the App Store or Google Play to try out the “MeowDoo” feature and start a new way of financial planning today, at
https://www.meowjot.com/link/install. For more information and updates, please visit
https://meowjot.com.