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AFTERKLASS

1. Background   
          KBank has the intention of engaging in a CSR activity, based on the organization’s core competency of financial literacy. The CSR activity in this case must target youths, aged between 15-20 years, who are in their late teens and are set to become competent young workers, helping steer the economy and society. To this end, KBank introduced the AFTERKLASS project in 2014 as an online platform to offer young people financial literacy for the first time in Thailand. All youths can gain access to financial literacy via AFTERKLASS regardless of where they live.

2.Objectives
   2.1 To offer youths financial literacy. 
   2.2 To offer youths opportunities to become successful in their life in accordance with KBank’s business strategy of  
         empowering every customer’s life and business. 
   2.3 To promote the SDGs.
  • ​​​Goal 1: No poverty
  • Goal 4: Quality education
  • Goal 8: Decent work and economic growth
  • Goal 10: Reducing inequalities
3. Project Details
          AFTERKLASS is an online platform, with the aim of offering financial literacy for youths, including savings, expenditure and investment planning as well as business startups, plus other useful matters related to learning, activities and technologies. The WWW.AFTERKLASS.COM features 3 Klasses: Biz Master for members who are interested in trade business, savings, financial management, investment and income-earning tips, all of which are suited to young people; Smart Society for those wanting to improve learning skills; and Play Yard for members who are interested in various activities, careers and necessary daily living skills in the future. In 2022, a special Klass, namely GO GREEN TOGETHER, was introduced in line with the environmental strategies of the Bank and other organizations around the world that have pressed ahead with their sustainable development initiatives by adopting ESG criteria in business operations. The website also features banking and financial systems, user-friendly savings, fund and stock investment simulators, mini games and quizzes that offer knowledge for participating youths.    

4. Outputs in 2022 
     4.1. AFTERKLASS continued to organize an activity under the ‘Super Hero’ theme, in which more than 10-12 senior members, who had real-life experience and were successful in various fields, were invited to share various tips, including business and life management, self-training, financial management and systems thinking. Members could talk and seek advice from these super heroes on any matter
     4.2. Due to the protracted COVID-19 pandemic from the first quarter to the third quarter of 2022, AFTERKLASS continued to organize online workshops via Zoom every month. The workshops placed emphasis on  interaction between instructors and participants, pre-test evaluations, and post-workshop assignments in order to evaluate learning outcomes of participating youths in various workshops, such as how to save the first one million Baht in your life, how to take notes with pictures that are easy to remember and can be used by people of all professions, how to find free scholarships worldwide, how to sell products online, how to build a career from passion, how to design the coolest animated characters and how to build brand recognition.  AFTERKLASS also held its first Metaverse workshop, featuring how to find income from being a creator in the world of non-fungible tokens (NFT), which is a new and effective tool in heling generate income. During the fourth quarter of 2022, when the government began to relax various restrictions due to the improvements seen in COVID-19, AFTERKLASS resumed its in-person workshops, including such topics as fund investment, tips for millennials to build their first million Baht and long-term investment techniques. These workshops received overwhelming response from the target group.  
     4.3. This year, AFTERKLASS resumed its annual grand event, which is the boot camp for high school students to compete in the creation of innovations and business plans. The activity in this format was held for the third consecutive year under “The AFTERKLASS Business Kamp 2022: Start Up for Better Society Hackathon", in line with the Bank's policy of promoting social responsibility and sustainability. The contest at the boot camp therefore was based on this policy with the aim of encouraging youths to shift their interest to and help invent products or services that help address social problems in various dimensions in line with the UN’s 17 SGD Goals. A total of 698 youths, representing 140 teams nationwide, signed up for the boot camp. 

5. Outputs
      5.1 The number of members in the online system: 10,543 persons  
      5.2 The number of youths participating in both online and in-person workshops: 1,433 persons
      5.3 The number of members who followed the project via social media channels: 
                 5.3.1 Facebook: 51,001 persons
                 5.3.2 LINE@: 9,430 persons
                 5.3.3 TWITTER: 775 persons
                 5.3.4 TIKTOK: 3,985 persons
     5.4 Youths, who were equipped with saving, spending and financial management skills, amounted to 90.05 percent
           of total members. 
     5.5 Youths, who were equipped with business and investment skills, amounted to 91.5 percent of all members.  
     5.6 Youths, who gained knowledge about financial products for everyday life, amounted to 90 percent of all members.
     5.7 The Bank expects that the workshops organized under AFTERKLASS will help foster cordial relations between
           participating youths and the Bank. Participating youths, who opted or told their friends and family members to choose
           the Bank’s services in the future, amounted to 89 percent of total members. 
     5.8 Media and PR value: Baht 19.81 million 
     5.9 An analysis of Social Return on Investment (SROI) of AFTERKLASS project shows that every Baht 1 of investment in
           the project will render social return valued at Baht 1.31 (or SROI at 1:1.31).  SROI has been calculated from return to
          youths participating in the project.  In detail:
​​1. Value of knowledge derived from the project
​2. Lower expenses or higher income from change in behaviors after receiving knowledge from the project
​3. Value of business and income from use of knowledge from the project





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