Matanawan “Tippy” Smutharaks Oakes​ is Marketing Expert at KBank Private Banking Group and has over 30 years of marketing management experience in some of the most respected companies in the World, including TCC Asset World, BMW AG and The Mandarin Oriental Hotel. She carries a vast experience in customer and investor relations, corporate social responsibility, and live events for High Net Worth clients as well as brand management and international marketing communication in the real estate, automobile, international hospitality and luxury consumer industries.

Tippy has lived in the UK, Japan, Hong Kong and Thailand, experiencing and working with many of the top luxury brands around the world. Tippy knows what High Net Worth clients want and has the ability to create that unforgettable customer experience.

Having established and run her own successful marketing agency for several years, managing world class luxury brands such as Moet & Chandon, LVMH Group, Cartier and Ralph Lauren, Tippy is adept at managing complex marketing projects from inception to completion.

Tippy has also been instrumental in creating and redefining the corporate image and touchpoints of KBank Private Banking allowing it to stand apart in brand values with high impact marketing messages, integrated through all levels of experience to its HNW customers.

Tippy holds a Bachelor’s degree in Law with Honours from Chulalongkorn University, an MBA from the University of Strathclyde, United Kingdom and a diploma in Asian Economics from the London School of Economics (LSE), United Kingdom.