This Code of Conduct lays down the fundamental principles of personal and professional conduct expected of all directors and employees in the performance of their duties.

 

The Bank has been built through the character of its people. That character is reflected in the Bank’s Core Values, which have been fundamental to our success. Our continued success depends on each one of us doing our part to uphold these values in our day-to-day work and in all the decisions we make, as reflected in our operating principles.

 

While the Bank competes hard to achieve leadership and business success, the Bank is concerned not only with results, but with how those results are achieved. The Bank will never accept efforts or activities to achieve results through illegal or unethical dealings.

 

Throughout this Code of Conduct, where reference is made to “we,” or “us”, this includes all directors and employees; and “ our” refers to KBANK’s business and organisation.

This Code of Conduct lays down the fundamental principles of personal and professional conduct expected of all directors and employees in the performance of their duties.

 

The Bank has been built through the character of its people. That character is reflected in the Bank’s Core Values, which have been fundamental to our success. Our continued success depends on each one of us doing our part to uphold these values in our day-to-day work and in all the decisions we make, as reflected in our operating principles.

 

While the Bank competes hard to achieve leadership and business success, the Bank is concerned not only with results, but with how those results are achieved. The Bank will never accept efforts or activities to achieve results through illegal or unethical dealings.

 

Throughout this Code of Conduct, where reference is made to “we,” or “us”, this includes all directors and employees; and “ our” refers to KBANK’s business and organisation.

Advertising/Promotion Policies 

A basic operating principle of the Bank is honesty. Neither deceptive advertising nor questionable promotional activity can ever be justified. These are vital principles of our dedication to customers and essential to gaining and keeping their continuing loyalty to the Bank’s products and services.

 

The Bank observes standards of commercial fairness in devising, using and selecting advertising and promotions, so the Bank's products and services succeed based on their own quality and performance and our reputation as a bank, rather than by false or deceptive statements or comparisons.

 


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1 Soi Rat Burana 27/1, Rat Burana Road, Rat Burana Sub-District, Rat Burana District, Bangkok 10140, Thailand. Telephone: +66 2888 8800 Telefax : +66 2888 8882